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McKinsey & Company

Instructional design, curriculum writing, consulting

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Mckinsey & Co. came to Fresh Cognate in search of a scalable training solution for senior executives. The aim was to address well-known challenges to organizational growth by helping executives prepare for new roles. Freshcognate partnered with Mckinsey & Company’s senior leadership to design “Cell 90 Playbook”, a mobile education site that provides executives with strategy and support in real-time, on the go.


Client: McKinsey & Company

Date: 2018

Online: Mckinsey & Company

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