McKinsey & Company
Instructional design, curriculum writing, consulting
Mckinsey & Co. came to Fresh Cognate in search of a scalable training solution for senior executives. The aim was to address well-known challenges to organizational growth by helping executives prepare for new roles. Freshcognate partnered with Mckinsey & Company’s senior leadership to design “Cell 90 Playbook”, a mobile education site that provides executives with strategy and support in real-time, on the go.